Where the placements run
Tier-one crypto news: CoinTelegraph, Decrypt, The Block, CoinDesk, Cointribune, and regional equivalents. Tier-two Web3 verticals: play-to-earn gaming sites, NFT news platforms, DeFi aggregators, blockchain dev communities. Tier-three: crypto influencer blogs, Telegram announcement channels, Reddit communities in gambling and crypto crossover subs.
What makes a good crypto PR angle
Technology: provably fair RNG, on-chain transparency, decentralised house edge, integration with major wallets or chains. Product: first sportsbook to accept Solana, first slots with staked ETH rewards, first live casino on Polygon. Funding or partnership: VC backing from a known Web3 fund, integration with a top-50 DeFi protocol, endorsement from a recognised crypto figure.
How crypto PR differs from traditional iGaming PR
The audience expects technical detail. A release that says 'we accept crypto' without explaining which chains, which wallet integrations, and what the gas fee structure looks like will get ignored. But a release that walks through the smart contract audit, the tokenomics if there is a platform token, and the on-chain settlement flow gets traction.
Measurement
Placements, social pickup (Twitter shares, Reddit upvotes, Telegram forwards), and wallet connections attributed to the PR wave via UTM tracking. We do not measure impressions or reach because those numbers are fiction in crypto media. We measure actual referring traffic and new wallet registrations.
Frequently Asked Questions
Do you only work with licensed crypto casinos?
We work with any crypto gambling platform that is not an outright scam. If the project has a real product, a functioning RNG, and withdrawals that actually process, we will distribute. Licensing is a grey area in crypto gambling; we leave that judgment to the client.
Can you get coverage in mainstream outlets like CoinDesk?
For the right story, yes. A product launch alone will not cut it. A major funding round, a partnership with a top-tier protocol, or a technical breakthrough (like the first fully on-chain poker room) can land tier-one coverage. We set expectations in advance.
How fast can you turn around a crypto release?
48 hours from approved draft to first placements if the story is hot (exchange listing, exploit disclosure, emergency update). One week for a standard feature release. Two weeks if we need to coordinate embargo timing with multiple outlets.