What a placement looks like
A real editorial page on a publisher's main content tree, indexed in Google News where the outlet qualifies, with the brand name, the story and one do-follow or branded mention that reads naturally in the copy. Not a press-wire stub. Not a syndicated duplicate that Google collapses into one result.
How the network is structured
Tier-one: established gambling industry outlets — iGaming Business, SBC News, Gambling Insider, CalvinAyre and the regional equivalents in LATAM, Asia and CEE. Tier-two: vertical fintech and crypto publishers for releases tied to payment news or Web3 features. Tier-three: regional news outlets in priority markets for launch announcements and compliance updates.
When to run a release
Product launches, licence approvals, sponsorship deals, funding rounds, major platform integrations, tournament announcements. Not every month. A release sent without a news angle gets the brand ignored on the next one that actually matters.
What we hand back
A pickup report with every live URL, the publisher's domain rating, the indexed date and a screenshot. Anything that didn't land gets a written reason — usually editorial conflict, a missing angle, or a market the outlet does not cover. The report is what your PR lead forwards to the board; no handwaving.
Frequently Asked Questions
How many placements per release?
15 to 60, depending on the tier mix and how newsworthy the angle is. Product launches and licence wins get the widest spread. A vague brand-awareness release gets a short list — and we say so before taking the payment.
Do you write the release or do we?
Either. Clients with an in-house comms team usually write it and we localise and distribute. Clients without one hand us a brief and we draft, route it through client legal, then distribute after approval.
Can you hit Google News?
For Google-News-qualified outlets in our network, yes. Google News coverage depends on the outlet, not us. We can tell you in advance which placements are Google-News-eligible in your target markets.