What counts as a quality link
Editorial placement on a site with real traffic, indexed in Google News where applicable, topically relevant to gambling or adjacent verticals (fintech, crypto, sports), and unlikely to disappear after six months. DR matters, but context matters more — a DR 30 gambling blog that sends clicks beats a DR 60 generic directory that no one reads.
Link sources we use
Gambling review networks, affiliate blogs, crypto and fintech publications, sports news outlets, regional news sites in target markets, podcast show notes, YouTube video descriptions from gambling content creators, and sponsored content on sites that accept iGaming advertisers. We do not use PBNs, link farms, comment spam, or footer links.
Velocity and anchor strategy
We scale link velocity based on domain age and existing backlink profile. New domains get 10–20 links per month; established brands get 40–80. Anchor text is 70% branded or URL, 20% topical non-commercial, 10% exact-match commercial. Heavy exact-match anchor distribution is a penalty trigger — we avoid it.
Reporting and deliverables
Monthly link report with live URLs, DR/DA, anchor text, indexed status, and traffic estimates. Any link that drops or gets de-indexed within 90 days gets replaced at no cost. We track referring domain growth in Ahrefs and report month-over-month change in domain authority.
Frequently Asked Questions
Do you guarantee a specific number of links?
Yes. Our standard package commits to a minimum link count per month. If we fall short, we carry the shortfall into the next month or issue a pro-rated credit.
Can you get links from tier-one gambling sites?
Sometimes. Sites like AskGamblers, CalvinAyre, SBC News accept sponsored content and guest contributions. Placements on these require a newsworthy angle or a budget for sponsored posts — we handle both.
How do you avoid Google penalties?
By building links the same way white-hat SEO teams do: real outreach, real placements, real editorial relationships. We don't automate link building. Every link is manually placed and verified.